The Issue Of Green Electricity As Opposed To Environmentally Friendly Data Centres.
If you are a organization looking for dedicated servers, colocation, cloud hosting etc. does choice exist or are you just being sold the equivalent of low tar cigarettes ?
Company law, Green servers and your profit line.
One of the main concerns facing our business model is the pressure to be more green and to provide green colocation. In actuality at the moment Green costs more and if something is more expensive shareholders and company investors don’t like it. In America up until recently a organization could actually get in trouble with shareholders are doing something that could be seen as adversely affecting the bottom line.
That does seem a bit mean, and I’m glad that they now have changed it to enable company directors and CEOs to make more green decisions that may affect profit margins and entertaining the idea of green managed servers.
However I think we’re looking at the wrong question here, what we should be looking for is the solution where changing attitudedoesn’t cost more.
Is the Internet eco-friendly? is a telephone book wasteful?
People talk about how telephone directories are not ecological and it seems “obviously” much more green to search online.
Actually is this factually correct?
Google, Yahoo and Bing all have data centres running 24-7 in hot locations like Palo Alto and California where the need for air conditioning is much higher . This burns a huge amount of electricity… a Yellow Pages does not need any power.
It is interesting, there is a lot of Yellow Pages in bashing going on… (mainly buy new directory replacement websites I might add) but think about it, once directories are made that they last a year and reside on the sideboard next to the telephone.
All of us in the industry are keeping very quiet about how un-green your average search on Google is… (the same way Starbucks is keeping very quiet about the detrimental effects of caffeine- but at least you have the choice of decaffeinated…)
Of course you cannot turn back time the idea that the phone directory will still be around in five or 10 years is a complete fallacy.
Decaffeinated servers
It is really an issue of typical economics… like many things… it looks like its down to straight cost, but sometimes it boils down to the bizarre lack of choice. The public and corporations are keeping so much more information in the cloud these days …. and people like us who furnish them with the dedicated server space that they need are really pushed around in the middle.
Companies do want greener servers… the issue is not that Eco friendly servers are unavailable….
to be fair as an company you can make the choice to invest in them…but really it is an issue for the energy companies and central government.
Green electricty
The problem really is…. why is there such a lack of choice of green power? And then when it is available why, if the ruling party says it wants to be green…
why is it so much more expensive?
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